The EMSA Group: Southern Africa's Professional Beauty Powerhouse
Founded in 2017 by Jonathan Lieman, EMSA Distribution has rapidly evolved into the largest supplier of professional hair and beauty supplies in Southern Africa. We bridge the gap between global innovation and local excellence, providing a comprehensive “one-stop-shop” ecosystem for salons, spas, and stylists.
Through our specialized family of brands, we offer a 360-degree solution for the industry: from world-class furniture and high-tech equipment to premium consumables and internationally recognized nail brands. With major hubs in Cape Town, Johannesburg, and Durban, EMSA combines decades of industry heritage with a commitment to quality, service, and professional excellence.
Our Specialized Divisions
Lime Light (JHB) & Beautiquip (DBN)
Tailored salon solutions and furniture for professionals across Gauteng and KZN.
Hands Down (CPT)
A leading wholesaler and dynamic specialist in hair and nail consumables since 1999.
Marica Products
Africa's premier one-stop-shop for turnkey salon interiors, fittings, and equipment.
Depileve
The world's #1 professional hair removal system, distributed in over 120 countries.
Sparkle Cosmetics
The official and sole South African distributor of global icons Gelish and Morgan Taylor.
Sarah Beauty & EMSA Online
Dedicated digital platforms providing 24/7 access to thousands of professional beauty products.
Visit Us In Store
Lime Light Sandton
📍 Block B, Tripark, 17 Eastern Service Road, Kelvin, Sandton, 2090
🕒 Mon-Fri 08:00-17:00 (closed weekends & public holidays)
Lime Light Boksburg
📍 The Terminal Centre, 191 Dr Vosloo Rd, Bartlett, Boksburg, 1459
🕒 Mon-Fri 08:00-17:00 (closed weekends & public holidays)
Hands Down Stikland
📍 3 Traka Road, Stikland, Cape Town, 7530
🕒 Mon-Fri 08:30-17:00; Sat 08:30-12:30
Hands Down M5 Park
📍 Unit 5, M5 Business Park, Eastman Road, Maitland, Cape Town, 7405
🕒 Mon-Fri 08:30-17:00; Sat 08:30-12:30
Beautiquip Durban
📍 Gate 4, 106 Avondale Rd, Essenwood, Berea, Durban, 4001
✉️ beautiquip@limelighthb.co.za
🕒 Mon-Fri 08:00-17:00 (closed weekends & public holidays)
Sparkle Cape Town
📍 Building 3, Waverley Business Park, Wyecroft Road, Mowbray, Cape Town
🕒 Mon-Fri 08:00-17:00 (closed weekends & public holidays)
