Founded in 2017 by Jonathan Lieman, EMSA Distribution has rapidly evolved into the largest supplier of professional hair and beauty supplies in Southern Africa. We bridge the gap between global innovation and local excellence, providing a comprehensive “one-stop-shop” ecosystem for salons, spas, and stylists.
Through our specialized family of brands, we offer a 360-degree solution for the industry: from world-class furniture and high-tech equipment to premium consumables and internationally recognized nail brands. With major hubs in Cape Town, Johannesburg, and Durban, EMSA combines decades of industry heritage with a commitment to quality, service, and professional excellence.
Tailored salon solutions and furniture for professionals across Gauteng and KZN.
A leading wholesaler and dynamic specialist in hair and nail consumables since 1999.
Africa's premier one-stop-shop for turnkey salon interiors, fittings, and equipment.
The world's #1 professional hair removal system, distributed in over 120 countries.
The official and sole South African distributor of global icons Gelish and Morgan Taylor.
Dedicated digital platforms providing 24/7 access to thousands of professional beauty products.

📍 Block B, Tripark, 17 Eastern Service Road, Kelvin, Sandton, 2090
🕒 Mon-Fri 08:00-17:00 (closed weekends & public holidays)

📍 The Terminal Centre, 191 Dr Vosloo Rd, Bartlett, Boksburg, 1459
🕒 Mon-Fri 08:00-17:00 (closed weekends & public holidays)

📍 3 Traka Road, Stikland, Cape Town, 7530
🕒 Mon-Fri 08:30-17:00; Sat 08:30-12:30

📍 Unit 5, M5 Business Park, Eastman Road, Maitland, Cape Town, 7405
🕒 Mon-Fri 08:30-17:00; Sat 08:30-12:30

📍 Gate 4, 106 Avondale Rd, Essenwood, Berea, Durban, 4001
✉️ beautiquip@limelighthb.co.za
🕒 Mon-Fri 08:00-17:00 (closed weekends & public holidays)
📍 Building 3, Waverley Business Park, Wyecroft Road, Mowbray, Cape Town
🕒 Mon-Fri 08:00-17:00 (closed weekends & public holidays)